RetailingFreshDirect vs. Peapod: New York's Online Food FightBy Julie Cruz on March 14, 2013 http://www.businessweek.com/articles/2013-03-14/freshdirect-vs-dot-peapod-new-yorks-online-food-fight#r=nav-fs Like many New Yorkers, Trish Shortell is a longtime customer of FreshDirect, the city’s No. 1 online grocer. But Shortell, a recruiter for a New York advertising agency and mother of three, has ..