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Finding a JobB-School Startup: Turning Coffee Grounds Into Food http://www.businessweek.com/articles/2013-03-26/b-school-startup-turning-coffee-grounds-into-food#r=hpt-ls When two Berkeley college seniors attempted to make money by growing mushrooms at a fraternity house in 2009, they got airtime on several national talk shows. ”When anybody says you’re growing mushrooms at a fraternity … you’re..

Would Customers Pay for Your Sales Calls?by Scott Edinger | 11:00 AM March 5, 2013 http://blogs.hbr.org/cs/2013/03/would_customers_pay_for_your_sales_calls.html When I speak to audiences of sales professionals and ask, "How many of you sell value versus price?" everyone raises their hand. But my next question "So how do you do that?" is frequently followed by an uncomfortable silence. Many consi..

MarketingA Branding Exercise for Your Business: Write a BookBy Steve McKee on February 22, 2013 http://www.businessweek.com/articles/2013-02-22/a-branding-exercise-for-your-business-write-a-book It’s easy to poke fun at the thousands of mediocre business books churned out annually. But planning a business book—regardless of whether it makes it to store shelves—is a useful exercise for business o..

The BBW50Whole Foods Fattens Up in Grocery RetailBy Leslie Patton on February 14, 2013 http://www.businessweek.com/articles/2013-02-14/whole-foods-fattens-up-in-grocery-retail 38. Whole FoodsMarket Cap: $17bRevenue: $11.7bEPS: $2.52 Whole Foods Market (WFM) ascended to No. 38 on this year’s Bloomberg Businessweek 50 ranking of best-performing U.S. companies. The chain of natural food supermarket..

In Marketing, People Are Not Numbersby Sam Ford | 12:00 PM February 13, 2013 http://blogs.hbr.org/cs/2013/02/how_companies_avoid_spreadabil.html For marketers, there was much to like about the broadcast era. It was easy to pretend things were simple, even when they weren't: general aggregate numbers and basic demographic data served were "close enough" for understanding audiences. Now, though, m..

Food ScienceVenture Capital Sees Promise in Lab-Created Eco-FoodsBy Brad Stone on January 24, 2013 http://www.businessweek.com/articles/2013-01-24/venture-capital-sees-promise-in-lab-created-eco-foods Nestled among Internet startups in the bustling South of Market neighborhood of San Francisco is an innovator of another sort. The year-old Hampton Creek Foods’ 2,400-square-foot office is home to ..

It's Time to Cut Back on Social Mediaby Dorie Clark | 11:00 AM January 23, 2013 http://blogs.hbr.org/cs/2013/01/why_2013_is_the_year_to_cut_ba.html I recently got back from the New Media Expo in Las Vegas. Scheduled before the massive annual CES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. So imagine..

Size MattersWhat's in an Inch? Subway Comes Up ShortBy Venessa Wong on January 18, 2013 http://www.businessweek.com/articles/2013-01-18/what-s-in-an-inch-subway-comes-up-short#r=nav-fs Don’t be so literal; the “Subway Footlong” is a registered trademark, not an actual measurement. So wrote Subway Australia on its Facebook page on Jan. 16, after customer Matt Corby’s photo of an 11-inch sub sandw..