CheckoutPanera Doesn’t Offer a Free Lunch—It Offers CaringBy Venessa Wong on January 28, 2013 http://www.businessweek.com/articles/2013-01-28/panera-doesnt-offer-a-free-lunch-it-offers-caring#r=nav-r-story What happens when a business does not require customers to pay for its products? Panera Cares would know. The community-based, pay-what-you-want, nonprofit arm of bakery-cafe chain Panera Brea..