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Companies & IndustriesStarbucks Expands Its Loyalty Program to Grocery StoresBy Susan Berfield on March 21, 2013 http://www.businessweek.com/articles/2013-03-21/starbucks-expands-loyalty-program-to-grocery-stores#r=hpt-ls (Corrects number of active members in Starbucks' loyalty rewards program) By most standards, Starbucks (SBUX)‘s loyalty rewards program is successful. As of October 2012, some ..

InvestingKrispy Kreme's Unlikely ComebackBy Roben Farzad on February 22, 2013 http://www.businessweek.com/articles/2013-02-22/krispy-kremes-unlikely-comeback Apple (AAPL). Hyundai (005380). Neil Patrick Harris. Add Krispy Kreme Donuts (KKD) to that list of the biggest brand comebacks of recent times. Shares of the near-broke guilty pleasure have gone from a buck and change four years ago to abou..

MarketingA Branding Exercise for Your Business: Write a BookBy Steve McKee on February 22, 2013 http://www.businessweek.com/articles/2013-02-22/a-branding-exercise-for-your-business-write-a-book It’s easy to poke fun at the thousands of mediocre business books churned out annually. But planning a business book—regardless of whether it makes it to store shelves—is a useful exercise for business o..

CoffeeYou Love Coffee, and Burger King Knows ThisBy Justin Bachman on February 15, 2013 http://www.businessweek.com/articles/2013-02-15/you-love-coffee-and-burger-king-knows-this#r=nav-fs Guess what? Americans really like coffee. In a show of how true this is, Burger King (BKW) has upgraded its standard, rather uninspired brew with a new line from Seattle’s Best Coffee, part of the Starbucks (SB..