Size MattersWhat's in an Inch? Subway Comes Up ShortBy Venessa Wong on January 18, 2013 http://www.businessweek.com/articles/2013-01-18/what-s-in-an-inch-subway-comes-up-short#r=nav-fs Don’t be so literal; the “Subway Footlong” is a registered trademark, not an actual measurement. So wrote Subway Australia on its Facebook page on Jan. 16, after customer Matt Corby’s photo of an 11-inch sub sandw..