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ProfilesKind Healthy Snacks Goes From Small to BigPosted on February 21, 2013 http://www.businessweek.com/articles/2013-02-21/kind-healthy-snacks-goes-from-small-to-big#r=nav-f-story Daniel Lubetzky, the son of a Holocaust survivor, was 25 when he started PeaceWorks, a business that brought Arabs and Israelis together to make and sell Mediterranean foods. He went on to found Kind Healthy Snacks ..

BurritosWhy Chipotle Sales Lag in LondonBy Venessa Wong on February 26, 2013 http://www.businessweek.com/articles/2013-02-26/why-chipotle-sales-are-low-in-london#r=hp-ls Burrito overlord Chipotle (CMG) has afairly devoted following in the States. (There’s even a fan site.) Not so in the U.K. In a recent earnings call, the company said that Londoners have been slow to warm to its oversized burrit..

Cheesecake Factory inches closer to world dominationFebruary 22, 2013: 11:49 AM ET The restaurant chain recently announced plans to open a minimum of 12 Cheesecake Factories in Latin America. Up next: Asia?By Beth Kowitt, writer http://management.fortune.cnn.com/2013/02/22/cheesecake-factory-global-expansion/ FORTUNE -- The Cheesecake Factory moved closer to transforming itself into a global bra..

InvestingKrispy Kreme's Unlikely ComebackBy Roben Farzad on February 22, 2013 http://www.businessweek.com/articles/2013-02-22/krispy-kremes-unlikely-comeback Apple (AAPL). Hyundai (005380). Neil Patrick Harris. Add Krispy Kreme Donuts (KKD) to that list of the biggest brand comebacks of recent times. Shares of the near-broke guilty pleasure have gone from a buck and change four years ago to abou..

MarketingA Branding Exercise for Your Business: Write a BookBy Steve McKee on February 22, 2013 http://www.businessweek.com/articles/2013-02-22/a-branding-exercise-for-your-business-write-a-book It’s easy to poke fun at the thousands of mediocre business books churned out annually. But planning a business book—regardless of whether it makes it to store shelves—is a useful exercise for business o..

동영상 보기 클릭! 콜롬부스 선발대 7기 과정 개요 글로벌 브랜딩 기업 ㈜메타브랜딩BBN에서는브랜드 산업의 인재를 발굴하고육성하고자 2006년 3월 콜롬부스 선발대 1기를 시작으로 교육과정을 진행하였습니다. 콜롬부스 선발대의 목표는 학교 수업 외 현장의 생생한 지식을 습득할 수 있도록기회를 제공하고, 브랜드 관련 산업의 경쟁력을 높이며, 기업에서필요로 하는 인재들을 배출하고자 하기 위함입니다. '우리보다 더 강한 교육 프로그램은 이 땅에 없어야 한다.' 를 모토로 총 5개월 과정으로 이루어지며, 플래닝에서 컨설팅 영역까지 브랜딩 전반에 대한 내용을 배우게 됩니다. 자세한 선발내용과 교육과정은 아래와 같습니다. * 선발방식 - 서류 전형(2013년2 월 25일 18:00 마감) : 지원서 다운 후, 자필 ..

FoodGoldman Sachs Backs Brooklyn Flea's New Food MarketBy Claire Suddath on February 21, 2013 http://www.businessweek.com/articles/2013-02-21/goldman-sachs-backs-brooklyn-fleas-new-food-market#r=nav-r-story If helping to secure supplies of blood orange-infused donuts and 1960s manual typewriters can be called “doing God’s work,” as Goldman Sachs (GS) Chief Executive Officer Lloyd Blankfein once ..

ChinaTo Learn About China, See ItPosted by: Harold L. Sirkin on February 19, 2013 http://www.businessweek.com/articles/2013-02-19/to-learn-about-china-go-check-it-out#r=nav-fs I started going to China about 15 years ago and I’ve been there at least once a year, every year, since. I hadn’t been back to Shanghai, however, since 2006. I’m glad I returned late last year because it reminded me of an ..

Doing the Right Thing or Making a Profit - Which Comes First?by Eric McNulty | 11:00 AM February 18, 2013 http://blogs.hbr.org/cs/2013/02/doing_the_right_thing_or_makin.html If a company "does the right thing" when it comes to environmentalism, social justice, or some other public issue, does the motivation matter? There has been much talk about creating social or shared value in recent years. H..

CoffeeYou Love Coffee, and Burger King Knows ThisBy Justin Bachman on February 15, 2013 http://www.businessweek.com/articles/2013-02-15/you-love-coffee-and-burger-king-knows-this#r=nav-fs Guess what? Americans really like coffee. In a show of how true this is, Burger King (BKW) has upgraded its standard, rather uninspired brew with a new line from Seattle’s Best Coffee, part of the Starbucks (SB..