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MarketingA Branding Exercise for Your Business: Write a BookBy Steve McKee on February 22, 2013 http://www.businessweek.com/articles/2013-02-22/a-branding-exercise-for-your-business-write-a-book It’s easy to poke fun at the thousands of mediocre business books churned out annually. But planning a business book—regardless of whether it makes it to store shelves—is a useful exercise for business o..

FoodGoldman Sachs Backs Brooklyn Flea's New Food MarketBy Claire Suddath on February 21, 2013 http://www.businessweek.com/articles/2013-02-21/goldman-sachs-backs-brooklyn-fleas-new-food-market#r=nav-r-story If helping to secure supplies of blood orange-infused donuts and 1960s manual typewriters can be called “doing God’s work,” as Goldman Sachs (GS) Chief Executive Officer Lloyd Blankfein once ..

ChinaTo Learn About China, See ItPosted by: Harold L. Sirkin on February 19, 2013 http://www.businessweek.com/articles/2013-02-19/to-learn-about-china-go-check-it-out#r=nav-fs I started going to China about 15 years ago and I’ve been there at least once a year, every year, since. I hadn’t been back to Shanghai, however, since 2006. I’m glad I returned late last year because it reminded me of an ..

Doing the Right Thing or Making a Profit - Which Comes First?by Eric McNulty | 11:00 AM February 18, 2013 http://blogs.hbr.org/cs/2013/02/doing_the_right_thing_or_makin.html If a company "does the right thing" when it comes to environmentalism, social justice, or some other public issue, does the motivation matter? There has been much talk about creating social or shared value in recent years. H..

CoffeeYou Love Coffee, and Burger King Knows ThisBy Justin Bachman on February 15, 2013 http://www.businessweek.com/articles/2013-02-15/you-love-coffee-and-burger-king-knows-this#r=nav-fs Guess what? Americans really like coffee. In a show of how true this is, Burger King (BKW) has upgraded its standard, rather uninspired brew with a new line from Seattle’s Best Coffee, part of the Starbucks (SB..

The BBW50Whole Foods Fattens Up in Grocery RetailBy Leslie Patton on February 14, 2013 http://www.businessweek.com/articles/2013-02-14/whole-foods-fattens-up-in-grocery-retail 38. Whole FoodsMarket Cap: $17bRevenue: $11.7bEPS: $2.52 Whole Foods Market (WFM) ascended to No. 38 on this year’s Bloomberg Businessweek 50 ranking of best-performing U.S. companies. The chain of natural food supermarket..

In Marketing, People Are Not Numbersby Sam Ford | 12:00 PM February 13, 2013 http://blogs.hbr.org/cs/2013/02/how_companies_avoid_spreadabil.html For marketers, there was much to like about the broadcast era. It was easy to pretend things were simple, even when they weren't: general aggregate numbers and basic demographic data served were "close enough" for understanding audiences. Now, though, m..

Embrace Work-Life Imbalanceby Tomas Chamorro-Premuzic | 9:00 AM February 12, 2013 http://blogs.hbr.org/cs/2013/02/embrace_work-life_imbalan.html Why is everybody so concerned about work-life balance?According to one urban legend, based on 1950s pop psychology*, workaholics are greedy and selfish people who are bound to die from a heart attack.Not really. As the great David Ogilvy once said: "Men..

Are You Going to Eat That?'Dish Mobs' Aim to Benefit Local RestaurantsPosted by: Nick Leiber on February 11, 2013 http://www.businessweek.com/articles/2013-02-11/dish-mobs-aim-to-benefit-local-restaurants#r=hpt-ls Over the past few years, hundreds of altruistic strangers across the country have been meeting for shopping sprees known as “cash mobs” at neighborhood shops to strengthen local econom..

U.S. EconomyThe U.S. Economy Probably Grew After All, Thanks to OilBy Peter Coy on February 08, 2013 http://www.businessweek.com/articles/2013-02-08/the-u-dot-s-dot-economy-probably-grew-after-all-thanks-to-oil#r=hpt-ls There were big headlines—here and elsewhere—after the government reported on Jan. 30 that the U.S. economy shrank in the fourth quarter. Never mind. A little more than a week lat..