Would Customers Pay for Your Sales Calls?by Scott Edinger | 11:00 AM March 5, 2013 http://blogs.hbr.org/cs/2013/03/would_customers_pay_for_your_sales_calls.html When I speak to audiences of sales professionals and ask, "How many of you sell value versus price?" everyone raises their hand. But my next question "So how do you do that?" is frequently followed by an uncomfortable silence. Many consi..