MarketingA Branding Exercise for Your Business: Write a BookBy Steve McKee on February 22, 2013 http://www.businessweek.com/articles/2013-02-22/a-branding-exercise-for-your-business-write-a-book It’s easy to poke fun at the thousands of mediocre business books churned out annually. But planning a business book—regardless of whether it makes it to store shelves—is a useful exercise for business o..
