Doing the Right Thing or Making a Profit - Which Comes First?by Eric McNulty | 11:00 AM February 18, 2013 http://blogs.hbr.org/cs/2013/02/doing_the_right_thing_or_makin.html If a company "does the right thing" when it comes to environmentalism, social justice, or some other public issue, does the motivation matter? There has been much talk about creating social or shared value in recent years. H..